When I tell people about RescueTime and what it does, one of the most common things I hear is:
“Oh wow! I don’t even want to think about how much time I waste on Facebook!”
When people have actually been using RescueTime for a little while, I often hear something different:
“Ya know? I really thought I spent more time on Facebook than that!”
Two things jump out at me when I hear this. First, many people think they spend more time on Facebook than they actually do. Second, they seem to feel guilty about it. The first observation makes the second one sort of sad. I don’t want anyone to feel bad about themselves, and certainly not for something that’s not really even true!
That’s why I LOVE telling people about the following study.
Rey Junco, a professor of library science at Perdue University, recently investigated how students’ estimates of their time on Facebook differed from the actual time they spent on the site. Since many studies that focus on social media usage rely on self-reported data, this is a pretty important thing for researchers to understand. He asked test subjects to report how much time they spend each day on Facebook, then used RescueTime to monitor their actual time on Facebook. The results were very surprising.
“students significantly overestimated the amount of time they spent on Facebook. They reported spending an average of 149 minutes per day on Facebook which was significantly higher than the 26 minutes per day they actually spent on the site (t(41) = 8.068, p < .001).”
When I first read these results, I did a double take. Subjects were overestimating their Facebook time by 473%. Four Hundred Seventy Three Percent?!?! It seems almost unbelievable. In his blog post, Rey covers some factors that could have affected the data, but it seems like the gulf between the estimate and the actual time on Facebook is real.
It’s interesting to contrast that overestimation with something else I’ve noticed. Many people fairly drastically underestimate the amount of time they spend in email. According to a study from last year by the McKinsey Global Institute, up to 28% of the average desk worker’s week (or around 13 hours) is devoted to managing email. While it’s necessary for work, it’s often a distraction, due to its tendency to pop up every few minutes on someone’s screen while they’re trying to focus on other work. People are usually not that great at accurately adding all this time up, and that’s not even taking into account the refocusing time that comes when trying to get back to the original task that the email interrupted.
I wonder if there isn’t some sort of guilty pleasure factor at work there? For whatever reason, do people’s negative judgements about their time on Facebook (or Twitter, or Reddit, etc…) cause whatever time they DO spend to be over-inflated in their minds? On the other hand, email doesn’t have this problem, because very few people think about email in those terms. That’s just a theory of mine, which is partly based on my own experience, but I’ve seen a lot of anecdotes that back it up. If it’s actually true, it’s sort of a bummer. It means people have a general tendency to beat themselves up over things that feel too much like an indulgence.
To me, this is a great illustration of the awesomeness of RescueTime. Having an accurate, real record of how your time is spent can totally change your perspective. When you’re sitting at a computer all day, it’s too easy for it all to just blur together. With a real understanding of how little time I actually spend on sites like Facebook or Hacker News, I’ve been able to let go of any negative judgements I had about them.